Use pop-up windows or advertisements on your
web site. They grab your visitor’s attention because
they jump right out at them.
   
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There is a debate among the strategist concerning what we should be branding. Our name or our image. Is there a difference? Sure there is. You should look at it in terms of the difference between advertising or marketing. So when we are thinking about how to reach our target customer we should be thinking about what that customer is going to mentally view about us when we do find them. As affiliate marketers we are content drivers. We offer to our readers and to our target market the information that they need to make a determined decision. People go to the internet to get information. In that process they are bombarded with marketing advertisements and article content. Maybe YOU should be the one to advertise with Adsense. Here is the deal. You are looking for targeted traffic right? Well maybe you need to go to them…instead of hoping that they will come to you. Some years ago I developed a knew sales team for G.E. Financial. We did our homework and new exactly the type of person that we wanted to hire and train. One by one these folks got into their sales area and my sales starting to decline. Why? I have enjoyed keeping up with Regina Smola. I bumped into her on Twitter and then listened in to her radio show and really had a great time. |
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